Static Vs Dynamic websites

Static website:

There are many static websites on the Internet, you won’t be able to tell immediately if it is static, but the chances are, 

• if the site looks basic and is for a smaller company, and simply delivers information without any bells and whistles, it could be a static website. 
• Static websites can only really be updated by someone with a knowledge of website development. Static websites are the cheapest to develop and host, and many smaller companies still use these to get a web presence.

Advantages of static websites

• Quick to develop
• Cheap to develop
• Cheap to host

Disadvantages of static websites

• Requires web development expertise to update site
• Site not as useful for the user
• Content can get stagnant

Dynamic Website:

• Dynamic sites on the other hand can be more expensive to develop initially, but the advantages are numerous.
•  At a basic level, a dynamic website can give the website owner the ability to simply update and add new content to the site. 
• For example, news and events could be posted to the site through a simple browser interface. Dynamic features of a site are only limited by imagination. Some examples of dynamic website features could be: content management system, e-commerce system, bulletin / discussion boards, intranet or extranet facilities, ability for clients or users to upload documents, ability for administrators or users to create content or add information to a site (dynamic publishing).

Advantages of dynamic websites

• Much more functional website
• Much easier to update
• New content brings people back to the site and helps in the search engines
• Can work as a system to allow staff or users to collaborate

Disadvantages of dynamic websites

• Slower / more expensive to develop
• Hosting costs a little more

 
CMS : content management system

A content management system (CMS) is a computer program that allows publishing, editing and modifying content as well as maintenance from a central interface. Such systems of content management provide procedures to manage workflow in a collaborative environment. These procedures can be manual steps or an automated cascade.


TITLE TAG

A title tag is used to indicate both users and search engines what the topic of website or website page is. The title tag should be placed within the head tag of the HTML file. Generally you should create different title tag for different pages in a website.

A title tag is the main text that describes an online document. It is the single most important on-page SEO element (behind overall content) and appears in three key places:



META DESCRIPTION

• Meta description tag helps the users and search engines to know what the site is about. 
• It’s give the summary of the page which is listed in search result. Similar to title tag, the description Meta tag is placed within the tag of your HTML documents.

ROBOT.TXT

• A robot.txt file is used to inform search engines whether they can access or read the part of your website. 
• This file must be named “robots.txt” and is placed in the root folder of your domain.

If your site contain some content which is not useful for the users if it is listed in the search engine’s results page? It is better to prevent search engines from crawling that certain pages. Google Webmaster tools provides robot.txt generator to help you to create robot.txt file. If you are using subdomain and if you want to prevent crawling on particular pages on subdomain, you have to separate robot.txt for that subdomain.



NO FOLLOW, NO INDEX



If you want to nofollow all the links on a particular page, you can use nofollow in your robot meta tag, which is placed inside the head tag of HTML

• SEOs use “noindex” tags to prevent a search engine robot from indexing a particular page on a site.  
• We use “nofollow” tags to prevent the passing of page rank through a particular link to the linked-to page.

SITE NEVIGATION

• Website navigation is important to the sucess of your website visitor’s experience to your website. 
• The website’s navigation system is like a road map to all the different areas and information contained within the website.

404 error message and 404 page

The 404 or Not Found error message is a HTTP standard response code indicating that the client was able to communicate with the server, but the server could not find what was requested.


REDIRECT

Redirection is process of forwarding one URL to a different URL.

Types of Redirects
 
1. 301 ('Moved Permanently') - Recommended for SEO
2. 302 ('Found' or 'Moved Temporarily')
3. Meta Refresh

• URL redirection, also called URL forwarding, is a World Wide Web technique for making a web page available under more than one URL address. 
• When a web browser attempts to open a URL that has been redirected, a page with a different URL is opened. 
• For example, www.example.com is redirected to www.iana.org/domains/example/. Similarly, Domain redirection or domain forwarding is when all pages in a URL domain are redirected to a different domain, as when wikipedia.com and wikipedia.net are automatically redirected to wikipedia.org

301 Redirect

• 301 redirect is a permanent redirect from one URL to the other.

For example, if your previous website was www.awesomewebsite.com and you wanted to change it to www.reallyawesomewebsite.com, you'd implement a 301 redirect from the old URL to the new one. Now whoever typed in your old URL (or clicked on a leftover link to your old URL), would automatically appear at your new URL.


ASP.net re direct

• A web page sometimes changes locations.
• It is important to redirect the old address to the new one. 
• This makes links pointing to the old address still work.
•  It also helps search engines learn the new page's address. 
• ASP.NET provides Redirect and RedirectPermanent for this requirement.

Character encoding

A character encoding system consists of a code that pairs each character from a given repertoire with something else—such as a bit pattern, sequence of natural numbers, octets, or electrical pulses—in order to facilitate the transmission of data (generally numbers or text) through telecommunication networks or for data storage. Other terms such as character set, character map, codeset, and code page are used almost interchangeably.


Google Panda:

• Google Panda is a change to Google's search results ranking algorithm.

• The change aimed to lower the rank of "low-quality sites" or "thin sites",[1] and return higher-quality sites near the top of the search results.  

What Google Panda does?

    If you are a webmaster and if you copy other peoples content and publish it on your web site beware google panda will be a major impact to you because Google mainly deployed this new algorithm to prevent content farmers a butt kick